After moving from New Mexico to California, I was looking for a way to stand out from other job-seeking designers and I found the following video posted by Alec Brownstein.
In his video, he created Google ads for the top 5 creative directors at agencies where he wanted to work. When these creative directors “Googled themselves” they found little banner ads and a little message inviting them to hire him. He ended up getting 4 interviews and 2 job offers all for $6.
I felt like this idea was a stroke of genius. So I learned how to create a Google Adwords account and picked about 10 different agencies in Southern California I wanted to try to get interviews with. Where Alec in the video only targeted Creative Directors, I often selected 2 or 3 people from each agency and sometimes the company name to created Google ads.
Once the ads were set up, I would monitor them and when one was clicked I would look at the analytics of where the person came from and how many pages they went to on my website. This helped to identify if the right person actually found the ad or if it was just a random person clicking on my ad. When all of my ads were working, I ran them for about 4 months and a few of them were clicked. I ended up spending about $10 and getting two interviews. Although neither of those interviews lead to job offers, one of interviews introduced me to Steve Morris, who later hired me for a freelance position and eventually a full-time job where I stayed for about 5 years.