“Dad, post this on Pinterest.”


Last night when I got home from work my 5 year old daughter informed me she had painted her own finger and toe nails. Then she said, “Dad, take a picture of my nails, and put it on Pinterest.” This made me laugh. Things like this have actually happened many times. After taking a picture of my 8 year old daughter, she often asks me if I am going to put the picture on Facebook.

We use the internet and social media on a daily basis in our home. Our kids see this and it is funny to hear them try to understand how it all works.

My Kids definitions of the internet & social media.
Pinterest: The place mom looks at picture of cool craft projects and nail art.
Google: A funny word to say and the answer to everything, including maps.
Facebook: Where you put pictures of your kids.
YouTube: The place to watch funny cat videos and movie trailers.
Instagram: A longer, more complicated way to take pictures.
Craigslist: Where Dad finds used Legos.
Yelp: How to find good ice-cream shops.

These are silly definitions, but they show that everyone sees the purpose of social media differently. How do your customers use social media? It may not be the same way you use them. Does your social media campaign focus on how and why your potential customers are online?

I still get a laugh every time I hear my kids say “google”.

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